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Is Google+ Better for Business than Facebook or Twitter?

In the world of social networks, innovation can quickly change the field of frontrunners -- remember LiveJournal?  We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind...

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American Airlines Twitter Apology Spree

Browsing through my twitter feed today it seems that a key computer system for American Airlines isn't working, as the airline said on its Twitter account today. The reservation and booking tool known...

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44% of People use a Second Screen Half of the Time they Watch TV

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Internet IPOs: Where are they now?

In November 2013, Twitter raised 1.8 billion on the New York Stock Exchange (NYSE) to become the second largest Internet IPO of all time after Facebook, overtaking global giants like Google, Yandex and...

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Book Your Next Flight Via Facebook or Twitter

As the first airline in the world, KLM Royal Dutch Airlines has developed a method  of payment which enables customers to pay via social media. Customers using Facebook or Twitter to book or rebook a...

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Which Social Media Platforms are Right for You?

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and...

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Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are...

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Twitter Turns 8 : Brands Still Struggle to Measure ROI

Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University...

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Ring Up Holiday Sales with Twitter: Five Tips for a #jollyholiday Campaign

The holidays are here, and businesses everywhere are working to attract shoppers to their stores. And with nearly $617 billion in estimated sales (Shop.org), it’s no surprise that businesses are...

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5 ways to stand out in a 140-character Twesume

How can you tweet your way to find a new job? It’s simple…create a Twesume and let it work for you! Twesume, the latest buzzword in the recruitment industry is a short resume with 140 characters or...

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